College of Liberal Arts
Communication Course Descriptions
COWI 172 American Epistolary Tradition (3)
his course explores the use of correspondence in American history from the 1600s to the present through investigative research of various literary and historical persons while also engaging students in analytic and letter-writing practices.
COWI 201 Media Writing (3) (formerly COMM 201)
This course introduces the basics of writing for the mass media, which include print, broadcast, public relations and online. Students learn news judgment, concision, AP Style, active-voice writing and the “inverted pyramid.”
Prerequisite: sophomore standing.
COMM 203 Interpersonal Communication (3)
Study and exploration of how we use communication to create, maintain, and terminate relationships in our personal lives, families, community, and workplace environments. Special attention to developing and promoting healthy interpersonal communication habits.
COMM 205 WMTB Practicum (1-2)
Credit for working on campus radio station. Specific terms contracted between instructor and student. Practicum courses may be repeated to a maximum of 6 credits.
To earn 2 credits in a semester requires prerequisite of COMM 220 and approval of the department chair.
COMM 206 Mountain Echo Practicum (1-2)
Credit for working on campus newspaper. Specific terms contracted between instructor and student. Practicum courses may be repeated to a maximum of 6 credits.
To earn 2 credits in a semester requires prerequisite of COWI 201 and approval of the department chair.
COMM 220 Broadcast Journalism (3)
Study and practice of writing for broadcast news as well as the history of broadcast journalism from pre-Murrow to CNN and the makeup of the broadcast newsroom.
Prerequisite: COWI 201
COMM 225 Intercultural Communication (3)
An introduction to critical and qualitative inquiry into communication among diverse cultures. Some emphasis on identity, interethnic/intergroup communication, and communication competency.
COMM 230 Public Speaking (3)
A course in the practical aspects of effective public speaking, with special attention to methods of delivery and the incorporation of responsible knowledge in speeches of information, conviction, and persuasion.
COMM 303 Argument (3)
An introduction to the method and theory of constructing oral and written persuasive arguments and refutations on a variety of topics. Students learn how to analyze, construct, and support arguments written to well-defined audiences.
Counts for the legal studies minor.
COMM 305 Descriptive and Narrative Writing (3)
A course in developing a personal writing style. For the final project students write a piece that can be used as a feature story in the traditions of journalistic and public-relations writing.
COMM 307 Introduction to Public Relations (3)
Study of theory and practice of the mutual understanding and image-building created between an institution and its public through effective communication. Emphasis on research, planning, communication, and evaluation of public relations.
COMM 311 Media and the Catholic Church (3)
This course examines the ways conventional and non-conventional media portray and recreate Catholic religious experience. Increasingly, religion is experienced not only through the Mass, scripture and Magisterial teaching. It is also communicated through print, broadcasting, the Internet and social media, as well as in consumer culture and political campaigns. This course examines the relationship between the Catholic Church and the mass media (which popes St. John Paul II and Benedict XVI called “social communication”) through historical and contemporary perspectives.
COMM 313 Mass Communication History (3)
Historical consideration of the origin, development, and persuasive effect of mass-communicated messages before printing to modern times. Special emphasis on critical thinking about why the mass media became what they are now, and how history can help make sense of current developments.
COMM 315 News Reporting (3)
Practice in newsgathering, interviewing, and journalistic writing to produce full-length media stories. Includes copyediting, feature writing and documentary evidence.
Prerequisite: COWI 201
COMM 317 Rhetorical Criticism (3)
Analysis and interpretation of written, spoken, and visual discourses designed to influence belief or produce social change. Emphasis on the preparation and presentation of written analyses using a variety of critical approaches.
COMM 318 Nonverbal Communication (3)
Study of nonlinguistic and paralinguistic forms of communication in interpersonal, mediated, organizational, and group contexts. Focus on improving personal competence in kinesics, proxemics, vocalics, and haptics.
COMM 319 Global Journalism (3)
An examination of major issues in global communication through the analysis of international news and information flow, social and economic impacts of communication technologies, disparities in media development, and the interconnectedness of communication and public policy.
COMM 321 Political Communication (3)
An exploration of the main theories governing the development and presentation of political messages for public consumption. Students will analyze various political messages, ranging from campaign promises to presidential rhetoric.
COMM 325 Art of Persuasion (3)
An examination of rhetorical theorists and practitioners from the Greek, Roman, and Christian eras. Some attention may be paid to rhetorical practices in the medieval, Renaissance, and modern eras. Students will complete projects that require them to apply historical theories of rhetoric to modern discourse.
Prerequisite: COWI 200 and COMM 230.
COMM 327 Crisis Communication (3)
An introduction to crisis management principles, strategies, and communication methods. Students learn to predict and manage real-world controversies and to develop crisis management plans.
Prerequisite: COMM 307
COMM 328 Gender and Communication (3)
An examination of the ways in which gender identity impacts the communication process. Special focus on developing a critical understanding of issues of power, conflict, and the role of culture in interpersonal and mediated contexts.
COMM 330 Public Relations Cases (3)
An examination of public-relations theory and practice applied to actual case studies. Students will explore a variety of real public-relations problems as well as plan responses to hypothetical situations.
Prerequisite: COWI 201
COMM 333 Writing for the Catholic Media (3)
This is a seminar in reporting and writing about religion generally, Catholicism in particular. This course will prepare students to work in communication media within the Catholic Church, including Catholic blogs, community relations, diocesan newspapers, Catholic radio stations and television networks. It will also enable students to experience firsthand how vitally important the relationship is between the Catholic Church and the mass media. Students will evaluate story ideas, interview sources and write for the various mass media.
Prerequisite: COWI 201
COMM 335 Communication Law (3)
Study and research in such First Amendment issues as libel, privacy, obscenity, and free press vs. fair trial. students will argue law cases before a simulated appellate court.
COMM 374 Creative Nonfiction (3)
Practice reading and writing creative nonfiction (also called literary journalism), combining factual or informational content of journalism with creative techniques like humor, imagery, metaphor, dialogue, description, and stylistic experimentation.
COMM 398 Independent Study (1-3)
A student and faculty mentor work on a special project, typically writing for publication.
Permission of the supervising instructor, the department chair, and the dean of the college is required.
COMM 498 Senior Seminar (3)
Capstone course in communication that focuses on future professional work and development. Students are required to complete a comprehensive portfolio of their best work for public exhibition.
Prerequisite: Senior status.
Approved Communication Elective Courses
BUSCM 260 Business Communications: Written and Oral (3)
An advanced communication course focusing on the forms and techniques most frequently encountered in business, including business letters and memos, letters of application and resumes, email and other electronic communications, and various types of reports. Oral briefings also comprise a major part of this course. (Same as BUWI 260)
BUSCM 306 Advertising and Promotion (3)
A study of advertising as a management tool to further organizational objectives including the social, economic and managerial aspects of advertising; the impact of advertising practices on the consumer; and the full promotional mix of public relations and sales promotion.
Prerequisite: BUS 313. (Same as BUS 306)
BUSCM 313 Principles of Marketing (3)
An examination of the problems faced by the marketing manager when required to execute decisions concerning markets, products, prices, channels, promotion and basic marketing strategy. Findings from the behavioral sciences will be applied to practical marketing problems.
Prerequisite: BUS 250 or permission of instructor; junior level standing or permission of instructor. (Same as BUS 313)
BUSCM 328 Facility and Event Management (3)
An in-depth look at the practices, procedures and operations of major event and facility management, including planning, funding and managing these events. The main focus of these principles will be on sporting events and facilities, but the principles can be applied to many different areas, including corporate and social events.
Prerequisite: BUS 327 or permission of instructor. (Same as BUS 328)
BUSCM 333 Sports Marketing and Communications (3)
An in-depth look at the marketing practices, procedures and operations of professional, college and recreational sport organizations and enterprises. Students refine their marketing skills by examining ways in which sport marketing organizations exercise promotions, marketing research, sponsorships and fund raising in the sport industry.
Prerequisite: BUSCM 313.
FACM 309 Graphic Design (3)
Expands and elaborates on material covered in Two-Dimensional Design (FAAR 108). A study of layout principles, mechanicals, type specifications and design aesthetics with the clear communication of information as a guiding principle. (Same as FAAR 309.)
FACM 310 Graphic Design II (3)
An expanded use of image-based software as a problem solving tool for communication design. Emphasis is on developing and integrating visual skills to communicate with meaning and purpose. This course covers the design, layout and proper production of graphic communications.
Prerequisite: FAAR 309 or permission of instructor. (Same as FAAR 310.)
For a complete look at Mount courses, please visit the Online Catalog.