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MSSM Course Descriptions


Sample 2-Year Course Sequence

Fall Year 1
Spring Year 1
Summer Year 1
Fall Year 2
Spring Year 2
Summer Year 2

 

Course Descriptions

MSSM Courses

MSSM 611 Foundations in Sport Industry Management (3)
This course offers students a look at the management aspects of the expanding and constantly changing field of sport and recreation. Students will examine applications of managerial concepts and processes, as well as the strategic direction of sport organizations. Informed by basic concepts developed in other classes, the course examines how current issues in sport are based on past decisions, and how these decisions impact the current and future role of the sport industry. Specific topics include the business of sport, NCAA governance, and professional sport policy.

MSSM 612 Sport Marketing & Development (3)
This course helps students gain an understanding of the unique and dynamic nature of sport marketing and development by examining stakeholder interests and how to positively position a sport entity in the mind of the consumer. Along with the study of the psychology of consumer behavior, this course will examine skills, strategies, and techniques needed for successful annual and major gift solicitation in the field of athletic development. Specific topics include public relations, booster club organization structure, benefits, and the importance of donor research.

MSSM 613 Event and Facility Management (3)
This course explores the principles of planning events and facilities for sport and recreation will be explored. Problems and issues related to funding, maintenance, planning, budgeting, and use of sport and recreation facilities will be analyzed. The course will also include trends in facility design, construction, and maintenance.

MSSM 614 Sociocultural Aspects of Sport Management (3)
This course focuses on the analysis of sport management and its interdependent relationship with sport sociology. Examination of the relationships between sports, culture, and society and the factors of status, values, environment and cultural change will be central in this course. Students will develop an understanding of critical theories that will inform managerial decisions.

MSSM 615 Legal Liability in Sport (3)
This course addresses the legal aspects of sport and recreation, with a focus on tort liability, criminal liability, and contractual liability. Legal concepts of negligence, principles of risk management, and situations that may lead to lawsuits will be covered. Legal issues related to use of equipment, facility management, and accommodation for special populations will also be addressed.

MSSM 616 Moral and Ethical Issues in Sport Management (3)
This course focuses on the moral management of sport organizations and ethical issues within the sport industry. Students will apply managerial and ethical theories, principles, and concepts of management. As ethical issues continue to plague the sport industry worldwide, a need for morally sound decision-makers is essential. The ultimate goal of the course is to have students form a consistent moral base that will inform their decisions as they work in the field.

MSSM 620 Master’s Project (6)
The master’s project is a culminating experience using the knowledge base and skills learned in the coursework for non-internship students. Sessions will be scheduled by arrangement with the master’s Project advisor. The Master’s Project is limited to those who plan to earn the master’s degree by completing a project, and should be taken in the student’s final semester.

MSSM 621 Graduate Internship in Sport Management (6)
The graduate internship experience represents a culminating experience for non-project MSSM 620 students. A minimum of 6 credit hours is required for all students. The graduate internship utilizes a field placement with emphasis on acquisition and application of practical skills. Two hundred and forty contact hours will take place in cooperation between the student and an agency, under supervision of both the University internship coordinator and the agency-designated supervisor. The internship requirement may be completed at two different agencies if desired.

Graduate Business Courses

MBA 503 Financial Reporting and Control (3)
Accounting is the primary channel for communicating the economics of any business. Managers must understand the concepts and language of accounting in order to use this critical tool effectively for communication, monitoring and resource allocation. Financial Reporting and Control is not a comprehensive course in accounting. Rather, it provides a broad view of how accounting contributes to an organization and how managers can make the best use of accounting information, accounting records, systems, and accountants as internal resources for the purpose of making effective financial decisions. This course is designed to help students use accounting-based information to aid in managerial decision making. Case study analysis combined with written and oral case study presentation will be used extensively. Prerequisites: undergraduate accounting I and accounting II, or MBAP 001 and MBAP 002.

MBA 504 Global Business and Economics (3)
An introduction to the core concepts and tools of economic analysis that are relevant to management and leadership. Students will investigate the complexities of the contemporary global market system in which firms operate and the key external environments that influence business strategies and operational problemsolving. Concepts to be examined include: global capitalism, supply and demand, labor markets, monetary policy, international trade, and arbitrage. Prerequisite(s): undergraduate principles of microeconomics, or MBAP 003

MBA 505 Strategic Marketing (3)
This course provides an examination into the content and appropriate strategies of the marketing process and its importance in today’s dynamic organizations. The value and importance of effective marketing is evaluated with the methodology for developing an effective strategic marketing process. This course addresses the aggregate scope of marketing in the recognition and understanding of marketing theories and practices through the use of strategic market planning. These elements include the marketing mix, uncontrollable variables, market research, consumer behavior, branding, market segmentation, and effective promotional practices.

MBA 506 Quantitative and Statistical Methods for Managers (3)
This initial course in statistical methods provides the MBA student with the fundamental quantitative methods to solve decision problems faced by managers in business. The course develops two important quantitative skills: 1) identification of the appropriate methodology for solving managerial problems; and 2) clearly and precisely specifying the interpretation of the analysis produced. As a result of applying the appropriate methodology and clearly reporting the interpretation of the analysis, the student can recommend a sensible and understandable business decision.

The course includes the development of data analysis techniques, the study of probability and measures of uncertainty, and the application of modern statistical methods for decision making. Throughout the course, students will utilize the technology to gather, organize, and summarize the data into meaningful information. Further, students will apply the software to draw inferences from the data so that appropriate decisions can be recommended. Topics include probability models, Bayesian analysis, discrete and continuous distributions, estimation, hypotheses testing, chi-square tests, and regression analysis. Case studies will be analyzed and the reporting of analysis and recommendations will be emphasized. Prerequisite: undergraduate statistics or MBAP 004, and computer competence

Mini-Courses

Mini-courses are offered for students that do not have the required prerequisites in accounting, economics, statistics, and/or finance.

MBAP001/002 Accounting I and II Mini-Courses (0)
Two courses designed as preparation for MBA 503 Financial Reporting and Control and MBA 509 Financial Analysis. These courses present an in-depth study of some of the basic financial and managerial accounting uses and techniques. The focus will be on how to begin to utilize accounting data and information when making business decisions. (It is important to make the distinction between the user vs. the preparer approach.) Coursework will consist of studying the accounting cycle, income statement, statement of owner’s equity, balance sheet, statement of cash flows, financial statement analysis, and ratio analysis.

MBAP003 Microeconomics Mini-Course (0)
A course designed as preparation for MBA 504 Global Business and Economics. This course serves as an introduction to microeconomic theory. Topics include demand theory, production and cost theory, market structure, price determination, and profit strategies. Macroeconomic topics are also included.

MBAP004 Statistics Mini-Course (0)
A course designed as preparation for MBA 506 Quantitative and Statistical Methods for Managers. This course serves as an introduction to modern statistical techniques and includes a survey of important probability distributions, the study of measures of location and dispersion, and the application of appropriate tests for decision making.

Emphasis will be placed on developing sound approaches and procedures to solve statistical problems. In addition, producing correct interpretation of results and clear reporting of analysis are of primary importance. Understanding the concepts and procedures developed and applying and interpreting them correctly are the primary goals of the course. Theoretical analysis will be kept to a minimum; however, understanding of techniques will be emphasized. It will be assumed that the student can perform basic algebraic calculations.

 
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