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Associate Director of Marketing for Graduate and Adult Programs


Job Search Status: Currently Accepting Resumes

 

Job Description

The Associate Drector of Marketing for Graduate and Adult Programs is responsible for developing and executing annual marketing plans to attract, sustain and retain students for the Mount’s adult accelerated undergraduate, graduate and certificate programs, as well as the conference center at the Mount's Frederick campus.

As a member of the Office of Marketing and Communications staff, and working with the Frederick campus executive director and community outreach and business operations director, as well as directors of programs for adult students, the associate director of marketing will produce and place advertising and marketing materials; identify public relations and branding opportunities - including earned media, online and social media venues; create collateral materials supporting enrollment growth; and create and maintain web copy.

Reporting to the Mount's executive director of marketing, the manager will spend approximately two days per week at the Frederick campus, and three days per week at the Mount's main campus in Emmitsburg.

Primary Job Responsibilities

  1. Develop an annual marketing plan, and manage the advertising budget to implement the plan.

  2. Coordinate the production of multi-channel advertising and promotion campaigns to build and support enrollment in the programs offered in Frederick.

  3. Collect and analyze data related to marketing, communications, the website and the impact on enrollment.

  4. Work closely with directors, faculty and advisors to understand their programs and create content to market programs.

  5. Work closely with the director of community outreach and business operations to increase the visibility of the university and to create new business partnerships within the greater Frederick market with the goal of increasing enrollment.

  6. In conjunction with the appropriate program directors, revise, update and maintain the relevant university webpages impacting the Mount’s accelerated undergraduate and graduate programs. 

  7. Identify opportunities for media coverage about programs and students, and draft press releases in conjunction with the director of communications.

  8. Develop an ongoing archive of student testimonials and photos for use in advertising programs

  9. Develop and update as needed collateral materials required for marketing programs.

  10. Coordinate materials as needed internally, including conferencing needs, and externally at community outreach events.

  11. Assist Office of Marketing and Communications operations as needed.

Preferred Skills

  • Familiarity with online marketing strategies, advertising best practices and data analysis

  • Strong writing skills in both press release and advertising copy writing styles

  • Strong interpersonal communications and relationship building skills

  • Knowledge of graphic design principles

  • Familiarity with graphic design programs such as InDesign and Photoshop are a plus but not required

  • Knowledge of best practices for website content

  • Familiarity with email marketing

  • Photography

  • Social media skills, especially familiarity with Facebook and Twitter

  • Proficiency in budget tracking

Minimum Qualifications

Bachelor's degree, and at least three years of relevant experience in marketing and/or communications fields are required. Strong writing skills are necessary. Experience with web-based, email and social media marketing platforms is required

Job Application

  1. Apply Online - submit an application form or print and mail the MSMU Employment Application (.pdf)

  2. Submit a résumé, references, and a cover letter to resume@msmary.edu or mail to:

Mount St. Mary’s University
Department of Human Resources
Associate Director of Marketing for Graduate and Adult Programs Search
16300 Old Emmitsburg Road
Emmitsburg, MD 21727

This position is open until filled.

Questions

Email humanresources@msmary.edu with questions.


Mount St. Mary's University is a dynamic, catholic, Liberal Arts University with over 2,000 undergraduate and graduate students. As a Catholic university, Mount St. Mary’s graduates ethical leaders who are inspired by a passion for learning and lead lives of significance in service to God and others. The University has a strong institutional commitment to excellence through diversity in its educational programs and employment practices; we actively seek and welcome applications from candidates with exceptional qualifications, particularly those with demonstrable commitments to a more inclusive society and world.

EOE 

 
16300 Old Emmitsburg Road | Emmitsburg, MD 21727
Map & Directions | admissions@msmary.edu | 301-447-6122
Frederick Campus | 5350 Spectrum Drive | Frederick, MD 21703
Map & Directions | inquiry@msmary.edu | 301-682-8315