Bremen Clark | Estée Lauder Intern
Bremen Clark, C’16, doesn’t usually wear lipstick. In fact, she usually doesn’t wear much makeup at all. But that changed this summer when she interned at the global headquarters of the Estée Lauder Corporation, in New York City.
Clark began her summer internship in May, after a close family friend passed her resume along to the Vice President of Global Makeup Marketing. She spent her days developing presentations to assist the Color Team in category reviews, making “mood boards,” which executive directors use to show the personality of new product launches with photos and words, and doing research on other cosmetics brands.
Clark also worked on an independent project to research on-the-rise Indie makeup brands such as NUDESTIX, Surratt Beauty, Ardency Inn, and Melt Cosmetics. She extensively researched each brand to construct a competitive analysis that will assist the Estée Lauder brands in developing strategies.
“It was a vital project for the company because it shows how to move Estée Lauder in the right marketing direction while improving their strategies,” said Clark, “At the conclusion of my internship, I will present this project to the entire Global Makeup Marketing team.”
In addition to researching brands and working on her project, Clark gathered information for category review, collects swatches for new product release, and continued doing mood boards for upcoming launches.
“The most valuable lesson I learned so far is time management,” said Clark, “I struggle with properly managing my time, but with set deadlines and on days when I had a good amount of work and meetings, I learned to properly allot the correct amount of time for each task.”
Clark, a business major, said her classes at the Mount taught her how to properly pull data and construct presentations to clearly show what is most important.
“Dr. Flynn’s business and decision making, Professor Sjoberg’s principles of marketing, Dr. Wilson’s business management, Professor Broomer’s supply chain management, and even Madame Stefanik’s French 101, which I took in Ireland, all helped me this summer,” Clark said, “Each provided the proper skills and knowledge I needed to excel and give 110 percent in every project I was directed to complete.”
Her experience at Estée Lauder has influenced her future plans.
“I never saw myself working in beauty, but after this internship it greatly interests me. I love working with colors and different shades– it really is a lot of fun,” she said. “I also cannot forget that I worked at a makeup company and could get all the help I needed."